“This treatment worked remarkably well for me. But it’s inaccessible to most people. We’re here to change that.”
SHAWN THOMAS
PRACTICE MANAGER
Our beginnings
In 2017, Shawn was diagnosed with a severe form of plaque psoriasis. When a course of topical corticosteroids didn't show much improvement, his dermatologist recommended a biologic prescription treatment. But the high cost, potential side effects, and long-term dependence associated with these biologics gave him pause. He first wanted to explore other options.
Dr. Liao and Dr. Bhutani are clinical researchers and board-certified dermatologists, specialized in using the Goeckerman therapy to treat psoriasis and eczema. Based on the research of Dr. Liao and Dr. Bhutani, Shawn used an adapted version of the Goeckerman therapy for home use and achieved full clearance of his psoriasis in 6 weeks.
They teamed up to start Solay - to give patients access to a personalized, professionally-guided Goeckerman treatment in the comfort of their own home.
Shawn’s at-home Goeckerman treatment results
Our team
Amit Om, MD
Medical Director
Dr. Om is a board-certified dermatologist and our medical director. He has completed an ACGME/ACMS Mohs Micrographic Surgery Fellowship in Santa Monica, California and has authored a number of publications in peer-reviewed journals. Dr. Om has a passion for exploring how technology can be leveraged to make dermatology treatments more accessible for patients.
Dr. Om completed his medical degree at the Medical University of South Carolina and his residency in dermatology at Florida State University.
Sarah Hulse, RN
Nurse Director
Sarah has 30 years of experience as a registered nurse. She ran a modified Goeckerman program for 10 years where she would take care of up to 17 patients a day. She specialized in phototherapy and topicals, such as crude coal tar. Sarah has a true passion for treating psoriasis and eczema patients and understands the dynamics of chronic skin diseases.
Sarah attended Loma Linda University and graduated from Pacific Union College where she obtained her R.N. and a B.S. in Public Health Nursing.
Elizabeth “Liz” Rivera
Medical Assistant
Liz brings over 20 years of experience as a medical assistant, having honed her skills at UCSF in their Goeckerman program. Throughout her career, Liz has demonstrated a commitment to helping patients with chronic skin conditions, such as psoriasis and eczema. Her expertise not only covers an understanding of Goeckerman therapy but also emphasizes a compassionate approach to every patient.
Fluent in Spanish, Liz can communicate and connect with a diverse patient base, ensuring patients feel supported and understood throughout their treatment journey. She holds a Medical Assistant Certification from Western Career College.
Shawn Thomas
Practice Manager
Shawn is our co-founder and practice manager. He serves as the Healthcare Advisor to Sea Link Ventures and has previously worked as a consultant for Infosys and IMS Health.
Shawn received an MSc in International Health Policy from the London School of Economics and an MBA from the University of Chicago Booth School of Business.
Tina Bhutani, MD
Scientific Advisory Board
Dr. Bhutani is our co-founder and Scientific Advisory Board member. She is the Co-director of the UCSF Psoriasis and Skin Treatment Center and the Director of the UCSF Dermatology Clinical Research Unit. She specializes in caring for patients with complex cases requiring treatment with multiple modalities.
Dr. Bhutani completed her medical degree at the University of Southern California's Keck School of Medicine. She completed a residency in dermatology at UCSF, where she later completed a master of advanced study degree in clinical research.
Wilson Liao, MD
Scientific Advisory Board
Dr. Liao is our co-founder and Scientific Advisory Board member. He is the Vice-Chair of Research at the UCSF Department of Dermatology and serves as the Director of the UCSF Psoriasis and Skin Treatment Center. He is involved in a number of research studies on new therapies for psoriasis and eczema. He also serves as the Co-Chair for the Group for Research and Assessment of Psoriasis and Psoriatic Arthritis Research Committee and member of the National Psoriasis Foundation’s Medical Board and Scientific Advisory Committee.
Dr. Liao earned his medical degree at Harvard Medical School. He completed his residency in dermatology at UCSF.